What type are you?
Authentic lettepress types, rescued from historic print shops and transformed into handcrafted creations to use, display, and collect.
Tough, authentic, fascinating types.
Do you know "types"? Once upon a time, they were lead blocks engraved with letters in reverse. They printed posters, newspapers, and flyers during the Italian economic boom. Then, with the rise of digital printing, many were melted down.
These ones survived! They’re the lucky types.
Today, with che tipo!, they return to life as words of our time: designer, burnout, mollami... and as design objects and handcrafted creations.
Salvage
Authentic lettepress types from historic print shops. A story that deserves to continue.
Craftsmanship
Upcycling: materials once bound for the furnace, now reborn as design objects. Hand-assembled in Milan.
Customization
Handcrafted and fully customizable. Your word, letter, or phrase: a design piece tailored to you.
Collect the types!
Words to display as statements or use as stamps, keychains with punctuation marks, and complete character sets: find your ideal type!
“By printing news in large letters, people think it is unquestionably true.”
- Jorge Luis Borges
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