Your mark, in authentic letterpress types.
Rescued from historic print shops, upcycled into keychains, print kits, custom gift boxes.
Handcrafted by nature. One of a kind by definition.
Tough, authentic, fascinating types.
Do you know "types"? Once they were lead blocks with letters carved in reverse. They printed posters, newspapers, flyers during Italy's postwar boom. Then digital printing arrived — and many were melted down.
These survived! They’re the lucky types.
Today with che tipo! they come back to life as words of our time — or as your personal mark, made to order.
Salvage
Authentic lettepress types from historic print shops. A story worth continuing.
Craftsmanship
Upcycling: materials headed for the scrap heap turned into design objects. Assembled by hand in Milan.
Customization
All handcrafted, all customizable. Your word, letter or phrase, your bespoke design object.
Just the way you want it!
A word. A date. An initial. A phrase.
che tipo! sets it by hand in authentic letterpress type from the 1960s — upcycled into a stamp, a keychain, a print on paper or fabric. One of a kind. Made to order. Limited edition by nature.
Gift box of character
che tipo! designs custom gift boxes for companies, brands and event managers.
Got an event coming up? A launch? A community to surprise? Every gift box starts from your need — communication, identity, utility.
che tipo! turns it into a concept, then format, content and materials are decided together. Handcrafted in limited edition: a historic object that carries your mark today.
Collect the types!
Words to display as statements or use as stamps, keychains with punctuation marks, and complete character sets: find your ideal type!
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“By printing news in large letters, people think it is unquestionably true.”
- Jorge Luis Borges